What is Google My Business and Why do Businesses need it?

Google My Business (GMB for short) is a free web tool, whose goal is to help local businesses achieve higher visibility on Google Search for relevant local searches.
Through the use of Google My Business, owners of local companies can control and improve their visibility on Google Search. Optimizing your listing and page can help your business stand out against your competitors in your local area.
The more space you occupy on the web, especially on Google Search, increases the opportunities your customers can see and engage with your business.
Most users start their customer journeys on Google Search, especially when searching for local businesses for services. Being found on relevant terms for those services is essential.
Utilizing Google My Business can help improve your results from other online marketing channels and improve return on investments.
Including GMB in your overall marketing strategy, including your website and other advertising channels, is essential.
For example, improving foot traffic for different branches of a business can be enhanced with Google My Business.
While GMB is more geared for local businesses, it can offer unique benefits for other types of companies as well.
For example, A clear listing with detailed information is a useful recruiting tool.
Google My Business benefits:
Local SEO
Collecting reviews
Business info directly from the search engine
Marketing and communication tool
Google My Business Insights and its benefits for analytics
Free of cost
Ease of Use

Why Do You Need a Google Business Listing?
If you don’t have a Google My Business account, you are missing out on the opportunity to generate more traffic and business and differentiate yourself in Google.
With Google Business Listing, you can manage your company’s appearance on Google search results. For instance, it ensures that customers acquire relevant information about your company when they reach your business on Google or search for terms related to your products or services.
Google My Business can help you:
•  Get your business on Google’s Local 3-Pack
•  Reach and engage with your target market for free
•  Establish your authority with a great business profile
•  Earn trust from customers
•  Increase traffic and sales
•  Learn more about your business
According to Net Marketshare, roughly 80 percent of all searches happen on Google. This means that your target market relies on Google’s first page to find the products and services it needs. That is why creating a GMB account is so important.